I always wonder about the psychology behind Digital Marketing and what I see are very little tweaks and manipulations, where the digital marketer makes and guess what their post or campaign or contents or landing pages or buttons make them star of the market and great conversions.
From my experience and some research, I curated some psychological Principle and examples to help you in your Digital Marketing Strategies, I hope you not only like it but actually make use of it.
# 1. CHOICES HOOK
We tend to go high with a single piece of info or product and usually rely on first or the better one.
Creating a choices hook influence the smooth flow into the funnel and gains high values
But wait more choices make more confusions so make it short and sweet.
#2. FEAR OF LOSS
People Feel More deep about losing something than winning, at least in my experiences. It goes into the subconcious mind and triggers the sad structure every time.
So to use it as a growth hack here is one example:
#3. GREAT DEALS
We always don’t want to miss the deals or anything that comes in free, and then the fact of generosity comes into action. Here email or phone number makes a good exchange.
So every time you want anything from the user, give them great values for free.
#4. BECOME EARLY BIRD
People want everything as early as possible ranging from Wealth to even a small piece of information.
Even if they are miserable late, they want it earlier than early.
So, attach your every offers even late one with the tag of “early” and flow your prospect near to transaction button.
#5. Some more example that plays an immense role in Marketing Psychology :
Lower price first
Wait, didn’t you just say the opposite? If there is not much of a price difference, try to anchor the lower price. Therefore, the slightly more expensive, but significantly more valuable offer, looks like a steal.
Listing higher-priced unrelated products
A study showed that exposure to higher prices, even for unrelated products can impact people’s willingness to pay for goods and services (Nunes & Boatwright, 2004).
Exposing users to any high number
Anchoring works with any number, regardless of whether that number is a price (Adaval & Monroe, 2002).
The number of units in a promotion serves as an anchor and indicates which quantity the customer should buy. In an experiment, this tactic increased sales by 32% (Wansink, Kent & Hoch, 1998).
Exposing users to a quantity limit
A study by Wansink, Kent and Hoch (1998) evaluated if setting quantity limits affects shopping behavior. In the experiment, buyers purchased an average of 3.3 cans of soup when they had no limit, whereas shoppers with a limit of 12 bought an average of 7 cans.
We at DigiGrow Hub let you explore more about digital marketing with 1-Day Digital Marketing Bootcamps and if you want your company to shift Digital marketing to the next level then we are happy to help you.