Imagine talking with the person who knows you and when you offer them any product that you have, they buy it.
In my experience, you can’t sell your product directly to your prospect even if they are will to buy. There is a funnel that is between your product and consumer. You must make use of this marketing funnel and reduce the friction as fast as possible.
Email marketing has the ability to gain trust and provide values directly into the life of a consumer. Research shows that email generates the highest ROI.
When you nurture your email subscribers and add values to their life, they return the same. Emails may be different for different business let take some examples of how different businesses can take advantage of the emails.
For the e-commerce business, email play a vital role in sending exciting and exclusive offers to their consumer so that they can return again for purchase.email may contain customized product that consumer interested before and allow them to make a decision.
For the service industry, they can leverage the power of email by adding values to the consumer life with contents. Solving their problem is the ultimate method of increasing trust and then let them know your offerings.
Training and Education base:
For training and skills development company send their email subscriber, the most curated and unique contents and the smoothly moving them to your educational product.
Email marketing, while not the sexiest of marketing tactics, is still one of the most effective in moving leads efficiently through the sales funnel.
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